Drive marketing automation with our Marketo integration.
- See how content impacts sales boosting bottom-of-funnel efforts.
- Elevate the value of Marketo data through profile enrichment.
- Promote asset reuse through Showpad as the organization-wide source of truth.
Description
Today, digital marketers lack insight into how sales interacts with leads in the later stages of the sales cycle, leaving them with little to no data on content’s impact on sales. By pulling sales engagement insights from Showpad into Marketo, our Marketo integration paints a more complete picture of the entire buyer journey and how content is performing in a current blind spot.
Map your marketing influence from first touch to close to support full pipeline marketing. Continuously refine lead scores throughout the sales cycle, and make your automated touchpoints as relevant as possible. Formulate smarter decisions when investing in future campaigns and content, while reducing the need for advanced BI tools to gain a single view of the customer.
With more information from our Marketo integration, digital marketers can make the next automated touchpoint as relevant as possible. For example, if a prospect views a piece of content that was shared via Showpad four times, the marketer may set a rule to send more information on the same product, helping sales at a stage that digital marketers don’t traditionally have insight.
Map your marketing influence from first touch to close to support full pipeline marketing. Continuously refine lead scores throughout the sales cycle, and make your automated touchpoints as relevant as possible. Formulate smarter decisions when investing in future campaigns and content, while reducing the need for advanced BI tools to gain a single view of the customer.
With more information from our Marketo integration, digital marketers can make the next automated touchpoint as relevant as possible. For example, if a prospect views a piece of content that was shared via Showpad four times, the marketer may set a rule to send more information on the same product, helping sales at a stage that digital marketers don’t traditionally have insight.
Media
Business Impact
FOR MARKETING
- Use Showpad’s engagement data for content shares and views in your marketing automation strategy.
- Automate your touch points for bottom-of-funnel content.
- Include content from Showpad in Marketo campaigns and email templates.
- Continuously refine lead scores throughout the sales cycle to support full pipeline marketing.
FOR MANAGEMENT
- Gain a single view of your customer’s engagement with content throughout the buyer journey, without the need for advanced BI tools
- Map your marketing influence the entire buyer journey – from the first touch to close
- Formulate smarter decisions when investing in future campaigns and content
How it Works
Combining Showpad and Marketo improves your lead scoring and helps you to set up personalized marketing campaigns. As a result, your prospects are better nurtured with a better resonating message.
To make this work, we log every content share and content view in Showpad to Marketo as a custom activity or an object.
In addition, our integration allows you to include Showpad content as dynamic links in your Marketo email templates and campaigns to gain better visibility into individual recipient engagement. When a lead interacts with content they received, the activity will track to the lead owner’s email address, if they have a Showpad account. If the lead doesn’t have an owner with a Showpad email address, the activity will link to the Showpad account of the person who sent the link.
In addition, our integration allows you to include Showpad content as dynamic links in your Marketo email templates and campaigns to gain better visibility into individual recipient engagement. When a lead interacts with content they received, the activity will track to the lead owner’s email address, if they have a Showpad account. If the lead doesn’t have an owner with a Showpad email address, the activity will link to the Showpad account of the person who sent the link.
Each recipient of the share receives a unique link to allow for tracking activity per recipient. The unique dynamic link includes variables to detect the lead or prospect's email address, as well as the lead owner’s email address.
Data
Marketo Person Records
Marketo Person Records
Data
Showpad Engagement Data
Showpad Engagement Data
Further Information
Details
Founded in: 2006
HQ Location: San Mateo, US
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